โ† The Lab
๐Ÿ’Œ

Letters from Strangers

What would connection look like if we removed all the metrics?

You wake up. You reach for your phone. You scroll through a feed โ€” designed by people you've never met, optimised for goals you didn't choose โ€” and somewhere between the third and the thirtieth post, you notice something: you're not actually connecting with anyone. You're consuming. Curated highlights. Polished surfaces. And by the time you put the phone down, you feel... oddly less.

And if you've ever posted something honest yourself, you know the other side too โ€” the pull toward checking, measuring, performing. Handing your words to an algorithm and waiting for validation.

Both sides of the same question:

What would connection look like if we removed all the metrics?

Ten letters a day

From his second day in office until the day he left, Barack Obama read ten letters every evening โ€” randomly selected from the thousands that arrived at the White House each day. Not filtered by topic. Not chosen because they were comfortable. Just ten people, writing honestly, chosen from the noise.

He called it his way of staying connected to reality beyond the presidential bubble. The letters shaped his thinking, his empathy, and sometimes his policy.

(If this fascinates you โ€” and it will โ€” Eli Saslow's book Ten Letters goes deep into the story.)

No algorithm. No engagement optimisation. No follower counts or viral mechanics. Just strangers, chosen without design, writing honestly. And someone else receiving them. That's it.

What if we built something like that โ€” not for a president, but for all of us?

The experiment

Every morning you wake up to 5โ€“10 randomly selected journal entries from other people in the lab. Not people you follow. Not content chosen by an algorithm to keep you scrolling. Just strangers. Real ones. Writing honestly about what they were thinking, feeling, questioning the day before.

You read. That's it.

No comments. No likes. No reply button. Nothing to chase.

And then โ€” if something comes up in you โ€” you write about it in your own journal. Which enters the pool. Which lands in someone else's morning feed tomorrow. Not back to the person who triggered it. Somewhere completely different โ€” to someone neither of you will ever know about.

Inefficient cross-pollination. On purpose.

Because the inefficiency might be the whole point. Ideas and feelings rippling across a community in ways nobody designed and nobody controls. Connection without performance. Depth without metrics.

What makes this different

Current social mediaLetters from Strangers
Algorithmic โ€” optimised for engagementRandom โ€” impossible to optimise for
You choose who to followStrangers chosen for you
Likes, comments, sharesRead only โ€” no feedback mechanism
Rewards performance and curationRewards honesty โ€” nothing else works
Infinite scroll5โ€“10 letters. That's it.
Shapes you toward what others wantJust shows you who others are
Dopamine loops and variable rewardsNothing to chase โ€” just presence
Homophily โ€” more of what you already likeGenuine randomness โ€” genuine difference

Why this matters now

Every major platform runs on the same engine: your attention is the product, engagement is the goal, and the algorithm decides who gets to exist in your world.

This creates predictable distortions:

Performance over authenticity โ€” you share what gets liked, not what's true.

Homophily over discovery โ€” the genuinely different human disappears from your feed.

Quantity over depth โ€” infinite scroll, infinite skimming, oddly empty at the end.

Comparison over connection โ€” curated outsides measured against your unfiltered insides.

Dopamine over meaning โ€” the same psychological architecture as a slot machine.

The result: loneliness is now a global epidemic. In 2023, the WHO launched a Commission on Social Connection to address it as a pressing health threat โ€” at the exact moment we've never been more "connected."

Letters from Strangers doesn't add better features to that model. It questions the model entirely.

The hypothesis

If you read the unfiltered inner lives of strangers every morning โ€” people you didn't choose, from backgrounds you didn't expect โ€” something quietly profound happens.

You feel less alone. You feel more human. You begin to understand people you'd never normally encounter.

And maybe โ€” gradually โ€” you understand yourself better too. Because other people's honesty has a way of giving you permission to be honest with yourself.

Imagine your morning

You wake up. No feed. No algorithm. No notifications competing for your first conscious thought.

Instead, a few honest lines from people you've never met. One person is grieving. Another just moved to a new city and can't stop laughing at the birds outside her window. Someone else is wrestling with a question about their father that they've carried for twenty years.

You can't like any of it. You can't comment. You can't follow these people. You can only sit with what they wrote and let it land.

And before you've even stood up, you feel closer to the world than you have in months of scrolling.

That's what we want to test.

A word about honesty

Honest writing can be raw. People write about grief, confusion, anger, things that are hard to hold alone. That's not something we're trying to prevent โ€” it's what makes this real.

Right now, this experiment isn't designed for mainstream. It's for people who understand that and choose it anyway. As this grows, we'll learn what it needs. Together.

Open questions

  • Anonymous or named entries โ€” what changes with each? Worth testing both.
  • How do you build enough trust that people write honestly from the start?
  • What's the minimum viable version โ€” email digest? Simple web feed?
  • Does the indirect cross-pollination actually work โ€” or does the lack of direct feedback frustrate people?
  • What emerges in a community over time when connection happens this way?

Be one of the first

We're looking for the first 10โ€“20 people willing to try this. Not spectators โ€” participants. People who want to write honestly and read openly, without needing to respond, without needing to perform.

Download the app, signal your interest, and once enough of us are here โ€” we start.

We don't know what this will become. But we'd rather not find out alone.

Enter the lab โ†’